Latest news
2012 IPA Best of Health Awards Shortlist Announced
Thirty-one agencies have been shortlisted for the 2012 IPA Best of Health Awards. Full list of shortlisted agencies follows
17 May 2012
OPEN Health and Harvey Walsh Join Forces
OPEN Health and market access and healthcare intelligence company Harvey Walsh are to join forces, with OPEN Health taking an initial 51 per cent stake in them
16 May 2012
Wolters Kluwer Completes Divestiture of Pharma-related Assets
Market-leading global information services company, Wolters Kluwer, has announced that it has sold its pharma-related Source Healthcare Analytics business to private equity firm Symphony Technology Group (STG)
16 May 2012
Clear Channel and GSK Bring a First to Britain’s Roadside
Clear Channel, out-of-home advertising campaign experts, have created an innovative series of ads in roadside shelters which contain living plants, to raise awareness of GlaxoSmithKline’s Piri hayfever and allergy relief range
15 May 2012
Stakeholders Consider US FDA’s New Rx to OTC Paradigm
The US Food and Drug Administration’s outline for a new paradigm on the availability of certain drugs over the counter could establish an entirely new access pathway for patients and pharma marketers
15 May 2012
IPA Adds its Views on the Government Alcohol Strategy
The IPA has now submitted its views to the Government’s Alcohol Strategy inquiry. The IPA report comes on the heels of responses from ISBA, the Advertising Standards Authority and the Portman Group
15 May 2012
Stephen Fry supports HIV 'Create an Ad' competition
56 Dean Street, the NHS sexual health clinic in Soho, London, is offering members of the gay community the chance to design an innovative HIV or sexual health awareness ad campaign
15 May 2012
RAPP Launch ‘Avoiding the Pharma Digital Trap’
Full-service agency RAPP has just launched an informative guide for pharma that offers valuable, up-to-date digital insights for the marketer with European remit
14 May 2012
Saatchi & Saatchi Healthcare Innovations in Rebrand
Saatchi & Saatchi Healthcare Innovations, based in Pennsylvania and part of the Publicis Group, has rebranded to Saatchi Science, to drive forward its specialisation skills in ‘high-science, highly complex categories’
09 May 2012
DoH launches lung cancer campaign
The Department of Health has launched a campaign featuring advertisements by M&C Saatchi and fronted by real-life GPs in TV, radio, print and online media to raise awareness of the symptoms of lung cancer
08 May 2012