Creative Lynx Ltd |
| info@creativelynx.co.uk |
| Tel |
| +44 (0)161 228 7756 |
| Fax |
| +44 (0)161 236 3266 |
| Website |
| www.creativelynx.co.uk |
As the leading digital healthcare communications agency, Creative Lynx has been behind some of the most pioneering innovations within the sector. We combine stunning design, digital innovation and sector insight to deliver campaigns that have a real-world impact.
Working closely with Johnson & Johnson, we delivered Psoriasis360, the first true social media campaign in pharmaceutical marketing. The community has received over 80,000 post views, with 20% of users fulfilling a campaign goal. In addition, we developed one of the first and most impactful smart phone apps; the Psoriasis App is downloaded over 50 times per day and has featured in iTunes top 25 Medical Apps. Finally, within 3 months of the launch of iPads, Creative Lynx delivered a successful sales force initiative in Germany and the USA, that has been subsequently rolled-out in China.
At Creative Lynx we develop the tools to engage your audiences and make your messages more memorable. With over a decade’s experience in digital we appreciate the importance of a strong digital brand, compelling narrative and considered design to deliver a positive user experience. We don't get lost in technology and it shows in our work.
Our healthcare marketeers have been working in the industry for even longer and have helped build some of the world's leading pharmaceutical brands. Our highly experienced team have the expertise to assimilate complex product information quickly and give you a fresh perspective on the marketing of your brand, whilst our creative teams keep fresh ideas coming thick and fast. We work in close partnership with our clients' marketing teams to gain a complete understanding of their needs and ensure we deliver robust solutions, perfectly tailored to their target audience.
Our initiatives are continually recognised at the PM Society Digital Awards, collecting half of the awards since the events inception. In addition to this we have secured the prestigious Geoff Brook Award for Innovation three times in five years. But above all it is our focus on results, innovation and quality design that has helped us to develop into the leading digital healthcare communications agency.
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Psoriasis360 Social Media Campaign
The Psoriasis360 social media campaign sought to raise awareness of the treatment options available to patients and the impact it has on their life. The first true healthcare social media campaign, http://www.facebook.com/psoriasis360, sits at the heart of the initiative allowing patients to share their experiences as part of a vibrant community. A psoriasis smart phone application was developed to support both HCPs and patients, and provided a clear call to action. www.psoriasis360.com has had over 80,000 unique visits with 44% completing a campaign goal.
Schizophrenia24x7 Patient Communication Campaign
The www.Schizophrenia24x7.com campaign has been developed to raise awareness of the importance of continuous medication in getting better, long-term functioning, and avoiding relapse. Throughout the development process we collaborated with patient networks to ensure relevance and value, and then on launch, to initiate the seeding campaign to a blog network of over 700 patients and carers. We drove traffic and extended reach with a YouTube based viral animation. The site has been visited over 30,000 times, with 20.6% of users completing a campaign goal.
Email: info@creativelynx.co.uk
Tel: +44 (0)161 228 7756
Fax: +44 (0)161 236 3266
Address:
5th Floor
52 Princess Street
Manchester
M1 6JX
Creative Lynx provide the complete communications service. We begin with real-time research and digital landscaping, which then forms the basis of robust, integrated strategies. With 25 years design experience, we have launched global brands that resonate with the target audience and stand-out from the crowd. At the heart of every campaign and execution is a great concept, our creative teams work across all media and keep ideas coming thick and fast.
With a brand in place, our team of writers develop memorable stories that bring the proposition to life. They work hard to create a narrative that engages the audience and makes use of the opportunities available. Whilst we have built our recent reputation on digital communications, we still believe in print and continue to create high impact traditional communications including adverts, leave pieces, sales aids and exhibition design, as part of an integrated campaign. We now provide full-service digital offering, from field force eDetail aids, websites and online campaigns through to social media and mobile marketing.
PM Society Advertising Awards 2012
• Geoff Brook Award for Innovation
• Digital Interactive Award
• Secondary Care Campaign Award
PM Society Digital Media Awards 2011
• Best representative led digital selling tool
• Best Digital Patient Communications Programme
• Best Healthcare Professional Educational Programme
• Best Integrated Campaign
• Best Internal Communications Programme
Communique Award 2011
• Best Professional Education Initiative
PM Society Advertising Awards 2011
• Geoff Brook Award for Innovation
PM Society Digital Media Awards 2010
• Rep-Led Digital Selling Tool
• Self Directed Digital Selling Tool
• Digital Tools for Clinical Benefit
• Digital Solution for Congress
• Best Integrated Campaign
PM Society Advertising Awards 2009
• Geoff Brook Award for Innovation in New Media
• Digital Media – Interactive
PM Society Digital Media Awards 2009
• Best Offline Project for HCP's
• Best Digital Tool for Clinical or Practical Benefit
• Best Rep-Led Digital Selling Tool
• Best Integrated Campaign
• Best Educational Solution
• Best Promotional Solution
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