Smart Thinking
Before you start to build a healthcare communications campaign you need to understand the key issues surrounding healthcare PR, medical communications and medical education. Our features written by in-house pharma and agency personnel explore the current hot topics on the agenda; identifying areas where agencies can drive your business forward and upward.
Valuing creativity
Evidence suggests that this business asset is vital in driving forward a brand's commercial success
...'Make it Better '– the Gained Momentum from a Strong Campaign
A successful campaign doesn't simply say that a brand is well championed. It's an essential in getting increasingly effective drugs prescribed, and the next generation through the pipeline
...Burden of proof
The manifestation of responsible capitalism amidst a mini technological revolution and the most serious economic challenge for half a century – how are factors like these affecting how your products are received?
...The (r)evolution of the digital agency
It seems every ‘traditional’ agency has had to have one – if only by association or acquisition. But rather than the ‘interactive agency’ ruling the world, Max Jackson sees something of a sea change…
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Calling the Tune?
It was the day Phil Bartlett learnt to step off the podium, to put the batten down and allow others to think through the challenges…
...Dissecting the anatomy of your brand
Build a sustainable – and profitable – future for an established brand. The basics of brand development will put you on the right tracks…
...Port to Starboard
Is a switch from procurement to advertising agency a marriage likely to fail or a match made in heaven?
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Features
From setting objectives and the new trends in procurement thinking, to launching a brand across Europe or analysing your brand’s performance; find out what leading experts, within both pharma itself and the agencies, have to say on all aspects of the marketing mix.
MoreThought leaders
Topical – and at times provocative – these insights on all aspects of business practice and the European marketplace mean you can catch up with cutting-edge views, and what’s being talked about in the world of healthcare marketing.
Instant Experts
Use these one-page pieces to help you define and steer the topline thinking process that makes for a successful marketing campaign. With quick-glance checklists every time, Instant Experts can keep you right on track.
MoreBest Practice
Your one-click listing of the key professional organisations, their websites and their Codes of Practice.
Euro'vision
What's being talked about across Europe? Insights on topical issues and developments, and how they may affect your marketing campaigns.