Thought leaders
Strategic planning - it’s not rocket science…
… but maximising opportunities does demand new concepts and ideas
19 Mar 2012
Miracles and mistakes in strategic planning
What happens when we allow conscious thought and experience to cloud our thinking?
06 Mar 2012
Learn to speak French
To avoid disappearing down a blind alley we must follow the inquisitorial French
21 Feb 2012
Why is it so difficult to get strategic planning right?
Strategy is about making choices where the end game is front of mind from the start
26 Jan 2012
Braving uncharted waters
Low risk ways for pharmaceutical companies to keep a toe-hold in social media do exist
12 Jan 2012
The importance of tradition in a digital world
How other business sectors show us the importance of marketing principles in our new digital world
10 Jan 2012
Stop talking and listen to the numbers
Marketers need to filter out unnecessary digital discussions and focus on the evidence
03 Jan 2012
The future ain't what it used to be
Planning will ensure we won't lose momentum in the highly likely event of future digital changes
21 Dec 2011
Local knowledge is power
Even the most advanced global strategy is liable to fail without local input and expertise
21 Dec 2011
Can pharma marketing be truly agile?
Why is it so difficult for pharma to understand the greatest advantage of the digital age?
13 Dec 2011