Most read smart thinking
Can science be branded and sold?
It may take a sharp mind and intellect to create compelling attributes around a product’s novel insight but leveraging the science can serve you well…
27 Feb 2012
Anatomy of your brand
In his feature Dissecting the anatomy of your brand at TheDirectoryLiVE.com Kevin talks about ways to add value to your product. Now apply that thinking…
13 Apr 2012
Burden of proof
The manifestation of responsible capitalism amidst a mini technological revolution and the most serious economic challenge for half a century – how are factors like these affecting how your products are received?
03 May 2012
Dissecting the anatomy of your brand
Build a sustainable – and profitable – future for an established brand. The basics of brand development will put you on the right tracks…
13 Apr 2012
Learn to speak French
To avoid disappearing down a blind alley we must follow the inquisitorial French
21 Feb 2012
'Make it Better '– the Gained Momentum from a Strong Campaign
A successful campaign doesn't simply say that a brand is well championed. It's an essential in getting increasingly effective drugs prescribed, and the next generation through the pipeline
16 May 2012
Global with a local spin
How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement
04 Apr 2012
Calling the Tune?
It was the day Phil Bartlett learnt to step off the podium, to put the batten down and allow others to think through the challenges…
23 Apr 2012
Miracles and mistakes in strategic planning
What happens when we allow conscious thought and experience to cloud our thinking?
06 Mar 2012
Ten Commandments for using iPads in pharma sales
New shiny things are often overvalued. In all the excitement about iPads, these 10 tips could keep you grounded
12 Mar 2012