Feature articles
Valuing creativity
Evidence suggests that this business asset is vital in driving forward a brand's commercial success
...18 May 2012
'Make it Better '– the Gained Momentum from a Strong Campaign
A successful campaign doesn't simply say that a brand is well championed. It's an essential in getting increasingly effective drugs prescribed, and the next generation through the pipeline
...16 May 2012
Burden of proof
The manifestation of responsible capitalism amidst a mini technological revolution and the most serious economic challenge for half a century – how are factors like these affecting how your products are received?
...03 May 2012
Calling the Tune?
It was the day Phil Bartlett learnt to step off the podium, to put the batten down and allow others to think through the challenges…
23 Apr 2012
Dissecting the anatomy of your brand
Build a sustainable – and profitable – future for an established brand. The basics of brand development will put you on the right tracks…
...13 Apr 2012
Port to Starboard
Is a switch from procurement to advertising agency a marriage likely to fail or a match made in heaven?
...12 Apr 2012
Global with a local spin
How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement ...
04 Apr 2012
The new paradigm – in beta mode
Healthcare marketing will never be the same again. More accurately, whatever is coming is much more than a new scenario; it is complete change of paradigm…
...15 Mar 2012
Ten Commandments for using iPads in pharma sales
New shiny things are often overvalued. In all the excitement about iPads, these 10 tips could keep you grounded ...
12 Mar 2012
Can science be branded and sold?
It may take a sharp mind and intellect to create compelling attributes around a product’s novel insight but leveraging the science can serve you well…
...27 Feb 2012